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Why Go Kosher?
Why GO KOSHER?
Gone are the days when food was purchased indiscriminately, merely on the basis of taste or eye appeal. Consumers examine the ingredient panel of products, as well as the nutritional information prominently displayed on the label. They are extremely concerned about the food they eat, questioning manufacturing procedures, as well as the choice of ingredients used. The kosher symbol, with the monitoring and care it represents, ensures the highest quality standards to the largest and most diverse consumer audience.
Specifically, the kosher market has been growing at an annual rate of 15% for the past several years. In order to meet this demand, companies throughout the world are seeking kosher certification in order to expand their existing market and enhance sales strategies. Many of these companies have chosen the SUN-K kosher certification and are enjoying the marketing privileges this certification offers. The SUNRISE KOSHER symbol can open new marketing avenues and lead to new branding strategies.
Who BUYS KOSHER?
The Kosher consumer fueling the Kosher product market is made up of millions of people all over the world. It includes: Jews, Muslims, Seventh Day Adventists as well as Vegetarians, Vegans and people who are lactose intolerant (Kosher products that contain dairy or meat or processed on equipment that processes dairy or meat are clearly labeled as such).
Most Kosher product consumers perceive Kosher as higher-quality, safer or more reliable.Besides for the demand for Kosher certified products dramatically increasing, there is a secondary effect of Kosher certified products throughout the global marketplace. Many companies are often met with the demand that what they produce or sell be Kosher certified. This demand can come from a broker, distributor, chain store buyer, food service establishment, another manufacturer or the Kosher consumer. It is at times a quite sudden surprise to a company that there is this Kosher certification requirement. This in part is why at Sunrise Kosher we focus on rapid Kosher certification services, so that companies need not risk the loss of a potential sale contingent on Kosher certification.
Bear in mind that Kosher certification only makes sense if it increases a company’s bottom line. At Sunrise Kosher, we strive to make Kosher certification affordable and thus make it more profitable for companies to become Kosher certified.
What's the RESEARCH ON KOSHER?
According to data compiled by Integrated Marketing Communications, Inc.:
• Consumers may choose from 75,000 different kosher food products.
• Nearly 10,000 companies produce products for the kosher market.
• Approximately, 3,000 new products are introduced into the kosher market annually.
• Consumers spend approximately $165 billion on kosher products, as compared to $250 million almost 25 years ago.
• According to John McMillan, a food analyst at Prudential Bache Securities, the “kosher seal “is equivalent to what the Good Housekeeping Seal meant in the 1950's.
• The Wall Street Journal quoted consultant Stephen Hall who said that health conscious folks see “benefits in the quality control and lack of additives” in kosher foods.
According to a Penn State University College of Agricultural Sciences study
only 20% of Kosher consumers in the United States are Jewish!
(see Value Added Marketing by Jeffrey Hyde Associate Professor of Agricultural Economics)